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Buyer's guide

Know your numbers before the desk.

What each line on a dealer quote means, which ones you can push back on, and what to do before you visit. Free to use, whether you hire us or not.

Every line on your quote, in plain English.

Most dealer quotes use the same handful of lines. Here is what each one is and whether it moves.

Line on your quoteStatusWhat to know
Vehicle selling priceNegotiable

The main number. Compare it to what the same model, trim and miles sell for near you.

Market adjustmentNegotiable

A markup on top of the sticker, also called ADM. Often the first line to challenge.

Pre-installed add-onsOptional

Nitrogen, VIN etching, paint or fabric protection, appearance packages. You can ask for them to come off.

Doc feeAsk first

Set by the dealer and varies widely. Ask for it in writing before you visit so it is in the out-the-door number.

Destination chargeUsually fixed

Set by the manufacturer on new cars and printed on the window sticker.

Taxes, tag and titleRequired

Set by your state and county. Check the math against your ZIP code.

Your trade-inNegotiable

Get it valued on its own, before or apart from the new car price.

Warranties, GAP, service plansOptional

Offered in the finance office after you agree on price. You can say no to every one.

NegotiableOptionalRequired or fixedGeneral guide. Fees and rules vary by state and dealer.

Is your quote really clean?

Got a dealer quote in your hand? Tick every line that sounds familiar. Each one is a spot where money tends to leak. Then send it to us and our team will look it over free.

Check what applies to your quoteTap every line that sounds like your deal.
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Six things to do before you visit.

Do these and most dealer games stop working.

  • Get pre-approved by your bank or credit union so you have a rate to compare
  • Ask for the out-the-door price in writing, not a monthly payment
  • Get your trade-in valued on its own, apart from the new car
  • Ask which add-ons are already installed and which can come off
  • Read the buyer's order line by line before you sign
  • Remember warranties, GAP and service plans are always optional

Your next car, made clear.

Tell us what you're shopping for. A free call with an advisor, and no obligation until you say go.

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